Strategy Development
All of our award-winning campaigns, tools, videos and platforms share great strategy as their launchpoint. We are experts in working with your creative or lending our own to develop strategies which get your ideas, tools and products where they need to be.
Manulife One Interactive Website
One of Canada’s great digital media success stories, the Manulife One website incorporates a strategy that has become a hallmark of BlueRush’s work.
First, engage the audience with a powerful, easy to understand rich media video explaining how the product works. Then the audience is invited to try it for themselves by calculating their own Manulife One number, representing how much money they will save using the product.
The result is a clean flow and high conversion rate.
McGill University Health Centre H1N1 (MUHC)
BlueRush built a website for the MUHC to relieve stress on the system and allow staff to focus on affected patients while directing public inquiries to the website for prevention, screening and other tips.
The Result: The site generated about 4,000 unique visitors daily. The rich media segments were requested by and posted on the websites of major Canadian news media corporations, including CTV.ca and CBC.ca, as well on USATODAY.com in the United States and numerous educational institutions in both Canada and the USA.
Interactivity Design
Delight your customers and visitors with intuitive, engaging experiences – let BlueRush design and tune the user experience to keep people moving and motivated when interacting with your brand.
Cold FX viral video (Canada Winter Game)
BlueRush created a viral video “Athlete of the Year” campaign using interactive and customizable rich media.
The video allowed users to input a friend or family member’s name so that name would appear throughout the video in a variety of fun and innovative ways. The completed video could then be sent out by the user directly from the site, using email and social media.
Rich Media Video Production
Award-winning video production positions BlueRush, and our clients, at the forefront of interactive video. With BlueRush rich media video production, your business benefits from motion graphics that seize attention and communicate vividly to viewers. Whether broadcast-quality or HD, our seasoned team makes you look great; exceeding your viewers’ expectations.
Manulife Help My Savings Last
Not being financially prepared for retirement is a hot-button topic, as more people find themselves in this situation.
Incorporating green screen technology, dynamically changing environments and 3-D effects, these case studies help viewers understand how important Product Allocation is to creating a sustainable retirement income.
McGill University Health Centre (MUHC) Online Psychiatry CHE
BlueRush has been a key driver in raising the visual bar for continuing medical education through superior visual storytelling and interactive assessment features.
These modules are a compelling way to reach out to this dispersed medical network to allow them to meet certification and continuing education requirements. The video material was augmented by an automated glossary, response-sensitive digital Q&A and integrated clinical papers.
Tool & Calculator Development
If you are useful, they will come. Unique features attract attention and generate buzz – and BlueRush is an award-winning innovator. We strategize to create online tools and calculators on platforms that break through to grab your customers’ attention and imagination.
Manulife RSQ Calculator
BlueRush developed a tool which harnesses the power of a unique retirement income planning algorithm to allow advisors to assess the sustainability of client retirement income plans, and suggest customized options to optimize sustainability.
The tool was placed within a dedicated site which provides context, collateral and support for the application. While the tool has the sophistication to show results from multiple possible scenarios, its simple interface and easy-to-read customized client reports make it extremely user-friendly.
CIBC RRSP calculator
CIBC wanted key calculators on their main website to have greater visual impact and immediacy.
BlueRush created a large suite of calculators that show dynamic results as information is entered. Viewers wondering which type of bank loan is right for them see highly visual charts helping them make their decision.
Social Media Integration
Word of mouth remains among the most powerful influences in marketing. BlueRush has extensive expertise in weaving together contests, blogs and videos for maximum exposure and appeal, to the broadest possible audience. Let us help you "go viral!"
Cold FX Around the World Facebook contest
BlueRush produced a fun, compelling contest which drove as many as 8,000 users per day to the site during the contest and helped Afexa Life Sciences to increase the number of COLD-FX Facebook followers from 1,000 (prior to the contest launch) to 12,000 by the contest’s end.
This project was recognized as the Best Pharmaceuticals Rich Media Online Campaign in the 2011 Internet Advertising Competition awards.
Jagermeister Social Media contest
For this project, BlueRush produced applications incorporating Flash animations and leading-edge designs.
Together these elements continue to successfully capture the imagination of a hard-to-impress target group.