Tax Deferral Analyzer
The Challenge: To provide Broker/Dealers as well as the general public with a tool illustrating the importance of tax deferral when saving for retirement.
The Solution: Bluerush created an HTML based tool designed to provide clients with an interactive illustration showing the impact tax deferred growth may have when saving for retirement, ways to take income with the accumulated amount and also provide easy to understand beneficiary options. The tool is easy to use and provides the user the ability to view the story with the base case provided or personalize it with their own information. The Tax Deferral Analyzer has the added advantage of offline access for a set period of time.
This tool is accessible both on desktop and tablet (portrait & landscape)
Pacific Life Insurance Company
Tax Deferral Analyzer
Mackenzie Financial
The Challenge: To provide a tool that advisors could use to determine the right Symmetry mutual fund to sell to their clients.
The Solution: BlueRush developed an online application where each webpage has its own URL. This allows advisors to log in and directly go to a client information page, access a risk profile questionnaire, or shortcut straight to a portfolio page. The Advisor can then print a personalised report with recommendations for the client that meet regulatory requirements.
The tool is accessible to Advisors on their desktop, laptop, tablet or smartphone.
The app won the Best Mutual Fund Interactive Application Award at the 2013 Internet Advertising Competition, an event created to recognize the very best in internet advertising and marketing.
Mackenzie Financial
Symmetry interactive sales app
RBC Investor Services
The Challenge: To develop a native iPad application that the RBC Sales Force can use to distribute customized, personalized, exclusive content from the RBC Investor Services library to clients.
The Solution: The resulting app enables users to: create a customized library of favourite books for easy access; to place bookmarks in multiple publications; to add highlights and personal annotations within articles with a “Notes” function; and to share favourite publications via email, Twitter and LinkedIn. This elegantly designed app has changed the way the RBC sales force interacts with clients by putting specific information from books, articles, and even highlighted portions of articles at their fingertips for immediate retrieval – no matter where they might be.
The app won the Best Bank Mobile Application Award at the 2013 Internet Advertising Competition, an event created to recognize the very best in internet advertising and marketing.
RBC Investor Services
App providing easy access to all RBC Investor Services publications
Pacific Life Insurance Company
The Challenge: To provide Brokers/dealers with a product allocation tool that provides clients with a Retirement Sustainability Quotient (RSQ), a percentage that quantifies how likely they will be able to sustain a desired income throughout their retirement.
The Solution: BlueRush created a flash based tool designed to provide clients with several portfolio options. Once these options are presented to clients, they have the ability to modify any one of 3 inputs to see what effect they might have on their RSQ. Later, a customized PDF report can be generated that includes the initial inputs, current RSQ and portfolio options, advisor contact information, and the client’s name.
This tool is accessible both on Desktop and on iPad. The iPad version is distributed directly to brokers/dealers by Pacific Life.
The tool won the Best Investment Interactive Application Award at the 2013 Internet Advertising Competition, an event created to recognize the very best in internet advertising and marketing.
Pacific Life Insurance Company
Product allocation tool
Manulife PensionBuilder
The Challenge: To introduce and explain PensionBuilder, a low-risk investment that allows you to convert a portion of your retirement savings into a source of guaranteed income that will last as long as you do.
The Solution: BlueRush created a simple, straightforward introduction of the product that was directed at both Financial Advisors and their clients through a number of vehicles: a website; videos; interactive calculators for a variety of devices (native iPhone, BlackBerry & Android, native iPad devices and desktop computers); as well as other marketing content & collateral that is available through the site.
This project won the Best Investment Integrated Ad Campaign Award at the 2013 Internet Advertising Competition, an event created to recognize the very best in internet advertising and marketing.
Manulife PensionBuilder
An integrated marketing campaign
Manulife Group Retirement Savings - Ride to 65
The Challenge: Manulife wanted to significantly update their Group Retirement Savings Plan Members website. They required a fresh modern look with better usability and compelling features that would set them apart from their competitors.
The Solution: BlueRush developed “Ride to 65”, an educational game that helps users learn about the impact normal, everyday financial decisions can ultimately have on retirement goals. The plan member is able to customize play by selecting an avatar, and by making decisions at the start of the game that enable them to model their financial life. Along the way there are unplanned life events and additional decisions to make.
As the game is played, the player can monitor their progress and get important advice and tips so they can enhance their financial decision making skills.
This project won the Best Insurance Interactive Application Award as well as a Best of Show Award at the 2013 Internet Advertising Competition, an event created to recognize the very best in internet advertising and marketing.
Manulife Group Retirement Savings - Ride to 65
A fun way to learn how to achieve retirement goals
Edward Jones Mobile App
The Challenge: To encourage individuals to find more cash so that they could make larger investments to their retirement savings; to grow Edward Jones assets under management; and to drive new clients to their advisors.
The Solution: The resulting calculator provides users a simple and fun to see where they could find everyday savings while illustrating how these savings can accumulate over time.
One of the more interesting features of the app is the rotating carousel of icons near the top of the calculator. It was built using Flash and jquery.
The app was created for iPad,iPhone, Android, and BlackBerry devices.
This project won the Best Investment Mobile Application Award at the 2013 Internet Advertising Competition, an event created to recognize the very best in internet advertising and marketing.
Edward Jones Mobile App
A practical mobile savings tool
CANNEX Income Annuities
The Challenge: To create a live, user customized educational video and report that illustrates the trade-offs and potential benefits of income annuities.
The Solution: This resulting video asks users to input information that reflects their own situation and needs. Their answers determine how video, audio and graph content is presented, which in turn ensures that each user experience is unique.
This project won the Best Investment Online Video Award at the 2013 Internet Advertising Competition, an event created to recognize the very best in internet advertising and marketing.
CANNEX Income Annuities
A user customized video
CIBC iPad Banking App Video
The Challenge: To encourage existing CIBC bank customers to download the new iPad Banking App and use it for a wide range of their banking needs.
The Solution: : BlueRush created a video that illustrates how simple and easy the new iPad Banking App is to use – something that is reflected in both the graphic interpretation and the music used in the production. The video, which was also formatted for iPad viewing, was rated 4+ stars in the App Store.
This project won the Best Bank Online Video Award at the 2013 Internet Advertising Competition, an event created to recognize the very best in internet advertising and marketing.
CIBC iPad Banking App Video
A demonstration of this user-friendly app
Manulife One
The Challenge: Launch Manulife’s new product “Manulife One”.
The Solution: BlueRush created their digital launch and marketing campaign including the design and development of the product website, the production of rich media content including videos and an interactive calculator that personalized the message and product to each individual user (e.g. what’s your Manulife One number), and leveraged technology to influence the movement of the user through the buying cycle.
Additionally, BlueRush worked with Manulife to establish key measures and web metrics to continuously track progress and success of the launch through this web platform. This included: tracking overall website usage such as number of visits, how long users watch the video, completion of the calculator and the generation of sales leads.
Over the four years since the launch, BlueRush has continuously upgraded content and functionality of the site. This includes the creation of mobile and tablet versions of the site and the ability to locate banking consultants in your area - using the Google Maps API - to create a visually stunning and powerful search tool. Most recently, Bluerush also improved the all-in-one calculator, by giving the interface a more modern and attractive look and adding features such as the possibility to print the calculator results.
The Manulife one Calculator had over 3 Million unique visitors over an 18 month period and the M1 calculator continues to be in the top three visited pages on the site. On top of that, the new Manulife One website is considered to be the greatest Canadian digital media success story in the financial services area.
Manulife One
Great digital media success story
Manulife InsureRight
The Challenge: Since June 2008, the Manulife InsureRight website and calculator assist individuals in determining what type of insurance suits them most, based on their health conditions, disposable budget as well as stage of life. In order to provide this assistance in the most consumer friendly way possible, Manulife decided to revise and upgrade the existing site as well as the calculator.
The Solution: For Bluerush, this project was the perfect occasion to show off its skills in the domain of responsive design.
The term “responsive design” indicates that a website is crafted in a way that its lay-out adapts to the viewing environment. As a result, the website will resize automatically as soon as the viewing device and / or the viewing dimensions change. Thanks to this technique, Bluerush made it possible to visualize all pages of the InsureRight website on computer, tablet and mobile phones – using the same single source of content for all these devices.
Furthermore, the revised site is entirely focussed on user experience, with a clear path to the calculator and access to videos only if required. Users can also complete the calculator significantly faster. Finally, a high quality report can be generated at completion of the risk and insurance needs calculator tool.
Overall, the extreme user friendliness of the site as well as the exploitation of the most recent html possibilities increased Manulife’s client conversations noticeably. The InsureRight website can now be considered as the go-to place for insurance needs discussions and risk calculation.
This project won the Outstanding Online Video Award at the 2013 Internet Advertising Competition, an event created to recognize the very best in internet advertising and marketing.
Manulife InsureRight
Responsive design microsite and calculator
Launch your products across platforms for proven results
The Challenge: Invesco, one of Canada’s leading investment management companies, was looking for a compelling way to tell their global investment story for their new Intactive portfolios.
The Solution: Invesco and BlueRush worked together in a developing and designing a webpages for their existing site, that incorporates engaging informational videos for Invesco launch of the Intactive portfolios. This also included the development of a separate mobile site to provide advisors and clients with on-demand information about the new portfolios.
Invesco Trimark
Intactive Investment Suite
MBNA SmartCash Takeovers
The Challenge: To create a rich media online ad that drives traffic for new card applications.
The Solution: In support of an ongoing Smart Cash Credit Card Campaign, MBNA launched a set of static, rich media, expandable and smart / interactive ad campaigns. In addition to these campaigns, and with the creative support and development by Bluerush, MBNA also ran several large media buys through Yahoo! – specifically to push traffic heavily over several single-day campaigns. They focussed on full-page takeovers of Yahoo!’s login and homepage for prime real estate traffic, including full layouts, gutter designs, animated and interactive rich media ad units.
Bluerush created high-impact, integrated and brand-consistent messages to deliver on the client’s intentions for this campaign.
This project won the 2012 Best Bank Rich Media Online Ad award from the Internet Advertising Competition.
MBNA SmartCash Takeovers
A temporary Yahoo! - putsch
iShare Canada (Blackrock) Investment Videos with Bruce Sellery
The Challenge: To develop a series of videos that explain various investing concepts in ways that are easy to understand for most investors.
The Solution: For this project Bluerush created five videos that focus on topics such as financial planning and investing. The video host is Bruce Sellery, a personal finance journalist, media figure and author. In these videos, he uses simple, relatable metaphors to explain various facets of personal finance and investing. The metaphors and messages are underscored by the light-handed video treatment delivered by Bluerush.
This project won the 2012 Best Mutual Fund Online Video award from the Internet Advertising Competition.
Blackrock iShare Investment video
Unique mutual fund video with Bruce Sellery
OANDA Fx-Metropolis Web Platform
The Challenge: To launch a fully functional, sleek, compatible web-based foreign exchange platform in order to introduce globally – and financially – aware professionals to currency trading.
The Solution: Vast numbers of the target audience already use OANDA for currency information, and the hopes were to engage and persuade existing traffic and newcomers alike to enter into currency trading by means of a new and exciting educational UX design for the beginner’s platform.
Community and Social Media portions of the platform allow FX-Metropolis to distinguish itself from the competition and allow users to share, communicate and compete with each other. Bluerush was contacted to architect, plan and design the trading platform.
This project won the 2012 International Business Interactive Application award from the Internet Advertising Competition.
OANDA Fx-Metropolis Web Platform
An exciting introductory web platform to currency trading
Your Way Group Savings
The Challenge:Group savings plan members are often unaware of the features and benefits of their plan. Desjardins Bank reached out to BlueRush to connect with plan members in a new and engaging way.
The Solution: Create excitement right at the enrolment phase through a series of videos incorporating green screen technology, dynamically changing environments and 3-D effects. They answer questions like how much you’ll need in retirement, which investments are right for you, and how you know if you’re on the right path.
Desjardins Financial
Your Way Group Savings
Afexa Immunity Fx Viral Campaign
The Challenge: To expand the Immunity-Fx brand outwards from the existing core user base by creating an association between extreme athletic enthusiasts and the Immunity-Fx brand.
The Solution: In order to obtain the desired result, Bluerush created the social media campaign WODMAP. It taps into an existing fan base of extreme athletic enthusiasts through the creation of guerrilla style videos. The videos show elite athletes filming their Workout Of the Day (WOD) while they compete against other athletes – and the clock!
WODMAP also included the creation of an online community to promote similar activity across the country (putting the “MAP” in WODMAP). This custom community allows users to easily post and track their workouts by geographic location, tag other workouts onto existing locations, and add videos, photos, routes and other material to support their activity. Users can also tag their favourite workouts and locations and see who else is active in the community.
This project won the 2012 Best Health Care Social Media Campaign award from the Internet Advertising Competition.
Afexa Immunity Fx Viral Campaign
WODMAP: A social media campaign based on athletes and their daily workout.
CIBC Mobile Solutions Website
The Challenge: To develop a mobile-optimized web page that clearly communicates the depth of CIBC’s innovative mobile offerings.
The Solution: The new page provides CIBC with the flexibility to quickly update as new apps are released and supported, thereby continually validating their strong mobile offer.
This project won the 2012 Outstanding Website award from the Internet Advertising Competition.
CIBC Mobile Solutions Website
A quick update for every new app
GSC student centre
The Challenge: Green Shield Canada wanted to showcase its IT capabilities with web optimized interactive experiences. They also wanted to communicate their unique position as a grass-roots, non-profit benefits insurer. Being a leader in digital technology and communications, Bluerush was mandated to create a dynamic web based solution.
The Solution: Bluerush created a dynamic web site including 12 sections, each personalised for unique target groups. Thus, the student section provides all health care and insurance information pertinent to a students’ specific university association. The site is presented in a young, colourful way and made easy to understand thanks to our orientation videos. Moreover, the website is compatible with mobile phones and tablets. In this way, customers and benefit managers are able to log-in and obtain real time information such as claim status’ and benefit plan specifics. The design reflects the personality of GreenShield Canada perfectly: modern, and at the same time grassroots.
GSC student centre
A dynamic and personalized web solution
Standard Life Canada Website Redesign
The Challenge: Standard Life is a leading savings and investment company headquartered in Scotland. In 2011, Standard Life Canada asked Bluerush to redesign and build a new mutual funds website conform to their UK branding guides. They also wanted the site library to include a “shopping cart” feature that would allow advisors, or the public, to create document batches for e-mailing, while maintaining protection from potential spammers.
The Solution: The result for Bluerush was an incredible challenge: to build a sophisticated media and document library that would accommodate many advanced filters for hundreds of documents without the use of a hosted database or server-side technology. Furthermore, the library needed to be easy to maintain by Standard Life web integrators. All in all, the project needed to meet many client requirements, including the conformity to security protocols, and still had to load quickly using only the visitor’s web browser.
Because of the technical complexity and the high number of constraints, we are very proud of the result: an intuitive tool, easy to maintain and loading exceptionally fast, while respecting all security requirements.
This project won the 2012 Best Mutual Fund Website award from the Internet Advertising Competition.
Standard Life Website Redesign
Mutual funds site with sophisticated library
CIBC Mortgage Tools + Loans and Lines of Credit Interactive Application
The Challenge: To update the suite of Loans and Line of Credit calculators on the CIBC website from the existing HTML calculators to dynamic Flash-based calculators.
The Solution: Bluerush created seven Flash-based calculators, as well as the underlying math and logic supporting the tools. In order to effectively fulfill on this project, Bluerush was required to work at an enterprise level across the organization, collaborating with the client via different departments, including Product / Business, Design/ Branding, Technology and the User Accessibility team.
The new calculators contain dynamic graphs and personalized PDF-reports. They can be easily changed by the client, who can turn certain features on and off. Finally, the calculators are completely accessible for visually impaired users. Overall, the new Flash-based calculators enable users to engage more fully.
This project won the 2012 Best Bank Interactive Application award from the Internet Advertising Competition.
CIBC mortgage tools + loans and lines of credit
A personalized application to calculate loan and mortgage capacity
Invesco Trimark “Intentional Investing” video
The Challenge: On the occasion of their celebration of 30 years of providing investments to Canadians under the Trimark brand, Invesco – one of Canada’s largest investment management companies – wanted to create a series of videos as part of their overall marketing campaign.
The Solution: One of these videos is “Intentional Investing”. The video describes, from the mouths of the people at Invesco, what the Invesco philosophy of “Intentional Investing” is all about. It is intended to be motivational to all who work for Invesco Canada.The videos created by Bluerush strike a balance between providing sufficient information on complex topics while maintaining the interest of the viewers. The balance was struck, in part, through the use of both basic and more sophisticated animations.
To deliver this project, Bluerush worked directly with Invesco to craft an impactful video designed to motivate and validate the Invesco approach to client relations.
This project won the 2012 Best Investment Rich Media Online Campaign award from the Internet Advertising Competition.
Invesco Trimark “Intentional Investing” video
An impactful video from the mouths of the Invesco staff
Ontario Teachers’ Pension Plan Rich Media Video
The Challenge: Ontario Teachers’ Pension Plan (OTPP) is an independent organization which invests the pension fund asset, and administers the pension of nearly 300.000 active and retired teachers in Ontario. The organization wanted to provide videos on topics of interest to plan members in order to help deliver answers to complex, technically-involved questions of interest to current plan members.
The Solution: The videos created by Bluerush strike a balance between providing sufficient information on complex topics while maintaining the interest of the viewers. The balance was struck, in part, through the use of both basic and more sophisticated animations.
This project won the 2012 Best Investment Online Video award from the Internet Advertising Competition.
Ontario Teachers’ Pension Plan Rich Media Video
A series of videos that make complexity simple
OANDA FX-Metropolis Mobile Trading Platform
The Challenge: To launch a fully functional, sleek, compatible web-based foreign exchange platform in order to introduce globally – and financially – aware professionals to currency trading.
The Solution: Vast numbers of the target audience already use OANDA for currency information, and the hopes were to engage and persuade existing traffic and newcomers alike to enter into currency trading by means of a new and exciting educational UX design for the beginner’s platform. Community and Social Media portions of the platform allow FX-Metropolis to distinguish itself from the competition and allow users to share, communicate and compete with each other.
A mobile application, architected, planned and designed by Bluerush, was intended to differentiate OANDA’s offerings by means of expanding the target devices and platforms for users to access the tool.
This project won the 2012 Best International Business Mobile Application award from the Internet Advertising Competition.
OANDA FX-Metropolis Mobile Trading Platform
A mobile introduction to currency trading
AGF Harmony Interactive Application
The Challenge: To build an interactive tool that helps clients of the Harmony Private Investment Program select the adequate portfolio more easily.
The Solution: Bluerush built an elegant, strongly intuitive tool which provides information-rich content that supports users in making informed investment comparisons and decisions. The tool adds both functionality and interactivity to the process of portfolio selection for clients of the Harmony Private Investment Program.
This project won the 2012 Best Mutual Fund Interactive Application award from the Internet Advertising Competition.
AGF New Harmony Interactive Application
An easy way to select the most adequate portfolio
GSC coporate website video
The Challenge: In January of 2011, apart from wanting to showcase its IT capabilities with web optimized interactive experiences, GreenShield Canada wished to promote its unique position as a grass-roots, non-profit benefits insurer. But how do you communicate this effectively to people from different age groups and backgrounds in only two minutes on the web?
The Solution: Make a video that is as unique as the subject matter! Being a leader in digital technology and communications, Bluerush used its expertise to develop a fun, graphic-based video that quickly engages the audience. The result is a standout communication piece that is consistently telling the GSC story.
This project won the 2012 Best Insurance Online Video award from the Internet Advertising Competition.
GSC coporate website video
A unique video telling a unique story
CI Investments Mobile App
The Challenge: CI Investments recognized the growing impact that tablet devices are having within the Canadian marketplace. An iPad Application became essential to offer Tools for Sales and Client Presentations to CI’s Advisors. CI Investments turned to BlueRush, a leading partner iPad UI, Design and Development to build and support the CI iPad Application.
The Solution: The CI Advisor iPad Application was developed and offers best-in-class Tablet experience, providing up to date news feeds, market indices, price tracking and other Sales and Product tools. This Application provides a solution to CI’s need to expand their services to more modern and technical devices that are rapidly growing in the marketplace.
This project won the 2012 Best Investment Mobile Application award from the Internet Advertising Competition.
CI Investments Mobile App
Mobile App
See our “Best in Show” results for distributing your content to users
The Challenge: Make a detailed, customer-focused rich media video magazine for Manulife Financial that advisors can use to send individualized content to clients, thereby helping solidify ongoing relationships.
The Solution: The end product is Manulife “Solutions”–an online magazine designed to help educate investors about important financial concepts, products, and strategies.
The new online publication is supported by a unique e-newsletter and library platform that merges content (videos, PDFs, articles, spreadsheets, links to calculators, and more) with an email function, so advisors can easily send clients a customized version of the magazine.
Advisors can now access a multi-media library of more than 200 items they can send to clients. The library also offers multiple search and sort options, including “top media picks” and “favourites.”
Advisors can also import existing contacts and create email groups, and can take advantage of the platform’s mobile component, where a modified listing of the content library is available for them to send to individual clients as part of a quick follow-up to a meeting. Another feature provides campaign tracking, so users can see which recipients were included in a mailing, how many emails were opened, and how many times each item was viewed.
In 2011, this application was recognized as the Best Financial Services Online Newsletter Campaign in the Internet Advertising Competition, and also received the prestigious “Best in Show" Online Newsletter Campaign award.
Manulife
Manulife Solutions Online Newsletter Platform
Animation brings your story to the forefront – use our tools to take the lead
The Challenge: In 2009 RE/MAX, Canada’s leading real estate company, contacted BlueRush to help promote their company through a rich media campaign–to bring the RE/MAX story to life for employees, purchasers and sellers.
The Solution: BlueRush developed a rich media campaign with a series of four videos (two each for agents and consumers) which include 3D animation technology–a first for a major real estate company. These videos lead the way in the real estate industry in Canada, and position RE/MAX at the front of their industry.
In 2010, this project won the Best Real Estate Rich Media Online Campaign at the Internet Advertising Competition.
RE/MAX
Rich Media Videos
Go mobile to ensure your offering matches your needs
The Challenge: Establish a mobile-friendly version of the Canadian Automobile Association (CAA) South Central Ontario website–as many users access the site in “on the road” situations.
The Solution: BlueRush built a new mobile site which maintains the content and key search components of the existing website, so users’ experience is optimized. The mobile site also incorporates the BlueRush DigitalREACH™ distribution platform, which allows CAA to easily implement updates to the mobile site.
CAA South-Central Ontario
Mobile Site
Use video to deliver just-in-time news and resources
The Challenge: In October of 2010 Osteoporosis Canada published its most recent Clinical Practice Guidelines for the Diagnosis and Management of Osteoporosis. BlueRush was mandated to help disseminate the guidelines on the Osteoporosis Canada website.
The Solution: BlueRush re-designed the “healthcare professional” portal on osteoporosis.ca and produced an 8-minute rich media video directed to primary care physicians to summarize the key concepts and new information. This video allowed Osteoporosis Canada to reposition its site as the go-to stop for physicians to get and remain current on osteoporosis information and practice guidelines.
The custom-built content won the Best Non-Profit Online Video award, one of 14 awards received by BlueRush in the 2011 Internet Awards Competition.
Osteoporosis Canada
2010 Clinical Practice Guidelines
Use videos to capture the lead
The Challenge: Create a compelling but cost-effective way for Invesco Trimark, one of Canada’s leading investment management companies, to tackle topical global investment stories on an on-going basis.
The Solution: BlueRush produced a number of short videos under the “PMTV” (for “Portfolio Manager TV”) brand–targeted to advisors, investors and potential clients. These videos position the portfolio managers at Invesco as thought leaders in the financial services industry.
Based on the success of the initial project, new videos, shot on location, have been added over time.
Invesco Trimark
Portfolio Manager TV
Rich Media Video Delivers the Message
The Challenge: Reach out to and educate a target audience of health care professionals and retailers on the benefits of MEMORY-FX, a new natural health product from Afexa Life Sciences.
The Solution: BlueRush created two video overviews for the MEMORY-FX product. After viewing the videos, the user is prompted to test their product knowledge through a brief interactive quiz.
The Result: The engaging videos and interactive quiz combine to help professionals in the health care field better understand the MEMORY-FX product–and to clearly distinguish this product from its peers and competitors.
This project won the 2010 Best Pharmaceuticals Online Video award from the Internet Advertising Competition.
Afexa
MEMORY-FX Product Training
Our contests bring excitement – and build loyalty
The Challenge: Design and market several new online contests as part of a strategy to grow an already-large Facebook audience for Jagermeister, an herbal liqueur.
The Solution: For this project, BlueRush produced applications incorporating Flash animations and leading-edge designs. Together these elements continue to successfully capture the imagination of a hard-to-impress target group.
Jagermeister
Social Media Contest
Microsite contains all you need to deliver results
The Challenge: Create a digital campaign to support the launch of the Smart Cash credit card for MBNA–and emphasize the unique features of this card.
The Solution: BlueRush designed and developed a microsite with elements that integrate seamlessly with an offline campaign. The site includes a rich media online video to explain the SmartCash card’s value proposition; banner ads; and an online calculator which site visitors can use to estimate potential savings from using the SmartCash card. Mobile versions of these elements, including the video and the calculator, were also created.
In 2011, this application was recognized as the Best Bank Rich Media Online Campaign by the Internet Advertising Competition.
MBNA
SmartCash Rich Media Online and Mobile Campaign
Deliver your messages using video and mobile to ensure takeup
The Challenge: In 2011, Standard Life Canada launched a Guaranteed Lifetime Withdrawal Benefit product within its existing line-up of segregated funds, and they approached BlueRush to implement digital, web and mobile tools for advisor and client education. The challenge was to position the new product within a comprehensive pre-existing suite of products, and to make use of previously-produced materials, while maintaining the highest production quality and level of engagement.
The Solution: BlueRush delivered a series of four product videos and seven “case study” videos targeted to advisors and clients alike. In recognition of the extent to which both audiences are accessing materials on the go, mobile versions of the videos and supporting materials were created, bringing Standard Life to the forefront in mobile deployment in this sector.
Standard Life
Microsite and Mobile Site
Multimedia solution leverages your content to best effect
The Challenge: Construct a repository for a range of multi-media content–including rich media videos, podcasts, and PDFs–for Manulife Financial, a Canadian insurance company and financial services provider.
The Solution: BlueRush recommended the creation of a multi-media centre that would:
house all rich media videos, podcasts, and potentially other media types,
facilitate easy access and navigation of multimedia content, and
use an innovative “scroll-reel” design which encourages users to browse additional media content.
BlueRush produced a multi-media centre solution capable of housing virtually any type of media. In addition to storing and archiving the content, the centre also greatly improves access to content through a variety of search options. From an IT perspective, the interface and architecture were designed to support the easy addition of any new videos or other rich media in the future.
This project won the 2010 award for Best Mutual Fund Rich Media Online Campaign at the Internet Advertising Competition.
Manulife
Mutual Funds Multi-Media Centre
Not-for-profit association uses Rich Media to become go-to resource
The Challenge: Media-driven headlines fuelled public concern about H1N1, a strain of flu virus, throughout the rise, crest and fall of this global flu pandemic. McGill University Health Centre staff were inundated with questions and needed to calm the fears of their clientele. Although information was available on news websites, the content often exacerbated confusion rather than addressing real public concerns.
The Solution: BlueRush built a website for the MUHC to relieve stress on the system and allow staff to focus on affected patients–while directing public inquiries to the website for prevention, screening and other tips. A series of rich media educational videos with short, digestible segments– using strong visuals to illustrate the H1N1-related concepts at home, school, and work–was developed.
The Result: The site generated about 4,000 unique visitors daily. The rich media segments were requested by and posted on the websites of major Canadian news media corporations, including CTV.ca and CBC.ca, as well on USATODAY.com in the United States and numerous educational institutions in both Canada and the USA.
McGill University Health Centre (MUHC)
H1N1 Public Education
Our expertise brings your complex messages to life
The Challenge: Build a sophisticated online retirement income product allocation tool and site for Manulife Financial to coincide with the launch of their Guaranteed Minimum Withdrawal Benefit retirement income product, GIFSelect Income Plus.
The Solution: BlueRush developed a tool which harnesses the power of a unique retirement income planning algorithm to allow advisors to assess the sustainability of client retirement income plans, and suggest customized options to optimize sustainability. The tool was placed within a dedicated site which provides context, collateral and support for the application.
This BlueRush solution serves as an innovative and valuable sales aid that advisors can use to educate clients on the benefits of Manulife’s Guaranteed Minimum Withdrawal Benefit product. While the tool has the sophistication to show results from multiple possible scenarios, its simple interface and easy-to-read customized client reports make it extremely user-friendly.
This project won the 2009 Best Financial Services Interactive Application award from the Internet Advertising Competition.
Manulife
Product Allocation Interactive Tool and Site
Interactive Apps Bring User Engagement
The Challenge: Provide online support for the launch of a new natural health product from Afexa Life Sciences, IMMUNITY-FX. This one-of-a-kind product is designed to strengthen and support the immune system and improve overall health and wellness.
The Solution: BlueRush created an interactive tool, the “Live Healthy” Quiz, to attract users to the new IMMUNITY-FX site. The tool enables users to evaluate and measure their overall immune system health, and includes the capacity to track changes over time.
The Result: From launch, the tool produced a very high level of consumer engagement, with up to 2,600 hits a day, users averaging nearly five minutes per visit–and as many as 60% of all visitors saving their data for future comparisons. The high traffic to the Live Healthy Quiz has aided Afexa in building databases for email marketing campaigns and in identifying the target demographic interested in this new product.
This project won the 2010 Best Pharmaceuticals Interactive Application award from the Internet Advertising Competition.
Afexa
IMMUNITY-FX Interactive Tool: “Live Healthy Quiz”
See how we leverage client assets to build success
The Challenge: Develop a new, dedicated microsite for the Canadian Imperial Bank of Commerce (CIBC) to correspond to the launch of the Tax-Free Savings Account.
The Solution: The site designed and developed by BlueRush is an extension of a successful CIBC television campaign. It uses the bank’s TV spokesperson as host–and then goes a step further and incorporates sophisticated 3D environments for the host to occupy. This innovative stylistic approach has helped CIBC stand out in a competitive market.
After launch, the site, rich media videos and the CIBC TFSA Calculator were subsequently redesigned to reflect changes in the program and new cross-selling initiatives. The updated content was leveraged for use in a mobile site that was modified to ensure an optimized experience for mobile users.
CIBC
TFSA Microsite and Mobile Optimization
The Challenge:Create rich media FAQ videos to engage and answer the top 10 most frequently asked questions on the LASIK MD website and promote LASIK MD’s expertise in laser vision correction that reflects the current size and sophistication of their organization
The Solution: BlueRush created videos that reflect a higher production level and sophistication compared to previous campaigns. These focused on safety, price advantage and the lifestyle benefits of freedom from glasses and contact lenses.
This project won the 2012 Best Health Care Rich Media Online Campaign award from the Internet Advertising Competition.
Lasik MD
Commercial and online FAQ videos
Let our work put you in the mobile lead
The Challenge: Develop, produce and host a short an online video plus optimized landing page that engages the viewer and provides a “test drive” of a new mobile mortgage app – and results in viewers downloading the new mobile mortgage app.
The Solution: BlueRush developed, produced and hosts a project which includes a landing page, engaging short optimized video, and online version of the video that demonstrates the new app as another mobile innovation from CIBC.
This project won the 2012 Best Mobile Rich Media Campaign from the Internet Advertising Competition.
CIBC
CIBC– Home Advisor
Put your company in the mobile lead with our design and implementation
The Challenge: To enable RE/MAX agents and prospects to connect to RE/MAX MLS listings at “curbside” so they can obtain listing details via SMS.
The Solution: BlueRush developed an SMS platform which lets a prospective home buyer independently request and receive all the details on a home for sale to their phone via text.
In 2011, this project won the Best Real Estate Interactive Application at the Internet Advertising Competition.
RE/MAX
Realtor SMS Initiative
Compelling video and consistent messaging build a strong base of understanding
The Challenge: Sun Life Financial and CI Investments were seeking a solution to promote their new SunWise Essential Series, a new segregated fund solution designed to help Canadians achieve financial security through a guaranteed income for life and other powerful features.
The Solution: BlueRush designed and delivered a comprehensive series of rich media videos and a supporting microsite, both targeted to clients and advisors, which allow the SunWise series to stand out in a crowded market. The use of compelling visuals and consistent messaging throughout means audiences can become engaged and educated about this new series of products at their own pace, building a strong base of understanding for informed action.
Sun Life
SunWise Essential Rich Media Videos and Microsite
Use Mobile to Expand your Reach
The Challenge: Develop and deliver a multi-faceted campaign for this Tier 1 bank that focuses on their mortgage.
The Solution: BlueRush delivered a comprehensive result which included creative direction, design and development on various platforms to support the campaign, including: calculators to support the offers, web-based versions of the tools, banner ads with expandable ad units to showcase the new calculators, and mobile design and development of the tools.
CIBC
CIBC – Wealth Builder
Bring productivity to every moment of your day
The Challenge: To transform the iPad into a productivity tool for RE/MAX real estate agents.
The Solution: The iPad application for realtors developed by BlueRush simplifies the sales process, creating a one-stop virtual environment fully equipped with everything RE/MAX agents need to evaluate, list, market, and sell their clients’ homes, all on-site.
The app includes easy-to-use mortgage calculators, electronic forms and other features, freeing agents and sellers from the cumbersome paper-based, disconnected processes of the past.
Agents and sellers can also benefit from a wealth of home marketing tips and strategies in engaging video segments aimed at the home seller – allowing realtor and seller to immediately and effortlessly begin to work together to increase the selling value of the home.
For RE/MAX realtors, the launch of the iPad app increases productivity as it eliminates paper stops and accelerates time to market.
RE/MAX
iPad Application
Complex Topics Shine in our Rich Media Format
The Challenge: Produce a rich media training video for the Bank of Montreal (BMO) that recreates the essence of a day-long Retirement Income Planning Process seminar delivered by BMO retirement expert Dr. Amy D’Aprix.
The Result: BlueRush used transcripts from a live seminar along with related resource material to create a new and visually-engaging training program that incorporates over 40 minutes of chaptered interactive video.
Unlike conventional e-learning that is text-heavy and includes only rudimentary video, this rich media video production integrates the expert’s on-camera appearances with a variety of virtual locations, as well as sophisticated visuals including lifestyle imagery, graphs, and animations. The result is an engaging participant experience that is further supported by fully-interactive rich media Q & A segments.
This project won the 2011 Best Bank Online Video award from the Internet Advertising Competition.
BMO
“Engaging Retirement Conversation” Microsite
Deploy across platforms to maximize results
The Challenge: Develop and deliver a multi-faceted campaign for this Tier 1 bank that focuses on their banking bundles (credit and debit cards).
The Solution: BlueRush delivered a comprehensive result which included creative direction, design and development on various platforms to support the campaign, including: calculators to support the offers, web-based versions of the tools, banner ads with expandable ad units to showcase the new calculators, and mobile design and development of the tools.
CIBC
CIBC– Everyday Banking
Boost followers by adding FUN
The Challenge: Design, develop and promote a Facebook contest which links to the website for COLD-FX, a natural cold and flu remedy and the flagship product for Afexa Life Sciences.
The Solution: BlueRush produced a fun, compelling contest which drove as many as 8,000 users per day to the site during the contest–and helped Afexa Life Sciences to increase the number of COLD-FX Facebook followers from 1,000 (prior to the contest launch) to 12,000 by the contest’s end.
This project was recognized as the Best Pharmaceuticals Rich Media Online Campaign in the 2011 Internet Advertising Competition awards.
Afexa
COLD-FX “Around the World” Facebook Contest
See how Rich Media ensures your users get what they need
The Challenge: Build an online support module that answers the nine most frequently-asked questions about installing and synchronizing Brother printers, fax machines and multi-function centers–thereby reducing client call centre loads and increasing customer satisfaction.
The Solution: BlueRush created a solution for Brother that considers how answers to frequently-asked questions might vary depending on the machine model, the user’s computer operating system, and stage of installation. The resulting interactive production prompts visitors with questions and then guides them automatically to the appropriate video response, which they can follow step by step. Users are provided with easy to follow, precisely-targeted answers to complex technical questions.
In response to the launch of these videos, Brother saw call centre cost savings of 20% in the first year on the items covered by the videos, which viewers can find online or by watching the CD which ships with their product.
BlueRush also designed these modules so they can easily be modified for other languages and shared with counterparts at Brother International. This design feature was accomplished by using a silent on-screen host so that only audio narrations and on-screen text would need to be changed.
This project won the 2011 Best Computer: Hardware Online Video award from the Internet Advertising Competition.
Brother Customer Support Solutions
Online Video
Use Rich Media to create clear pathways for users
The Challenge: Create an engaging business case to increase the awareness and use of Canada Post’s innovative SmartFlow content management system. Explain the key features of the service and highlight the ease of use, efficiency gains, competitive edge achieved by using the service.
The Solution: BlueRush created a service introduction video and a case study video to explain the service and then show a clear example of the advantages achieved by using SmartFlow. These were seamlessly integrated into the existing ePost site, along with a custom-designed media player.
Canada Post
SmartFlow
Use Rich Media to create clear pathways for users
The Challenge: Increase the use of Canada Post’s innovative ePost online billing service by helping users overcome the initial complexities of the billing sign-up process, and gain a better appreciation for key features of the service.
The Solution: BlueRush created three rich media videos that were seamlessly integrated into the existing ePost site, along with a custom-designed media player. The videos make use of lighthearted hand-drawn illustrations and are accompanied by a playful soundtrack. These elements are together designed to underscore the overall ease of use of the ePost service.
The Result: The revamped site has had more than two million visitors since its launch, and, supported by mass and direct media, has contributed to a one-third increase in the registration of new users, and a 25% rise in the number of bills that each subscriber manages through the service.
Other benefits for Canada Post since the launch of the revamped site include a reduction in call centre volumes, as well as an overall improvement to the customer experience.
This project won the 2009 Best Government Rich media Online Campaign award from the Internet Advertising Competition.
Canada Post
ePost
Rich Media provides context and perspective in changing circumstances
The Challenge: In January 2009, when equity markets around the world were in turmoil, Franklin Templeton Investments approached BlueRush to create a series of videos.
The goal was to empathize with investors who have seen their portfolios drop, but also re-assure them that markets will rebound.
The Solution: BlueRush prepared a series of four videos were designed to help educate investors about market cycles, and to provide guidance that, over the long term, investing in the market can help you meet your goals.
The “Don’t Lose Twice”videos were well-received by investors and advisors alike, and helped give perspective to the market turbulence of 2009. This project won the Best Investment Rich media Online Campaign award in the Internet Awards Competition.
Franklin Templeton
“Don’t Lose Twice” Rich Media Campaign
Use video and Rich Media to empower and welcome clients
The Challenge: Develop and implement a welcoming online tour of the Juravinski Cancer Centre (in Hamilton, Ontario), so that patients and their families can virtually visit the facility ahead of their first in-person visit–and create two interactive applications to support the Centre’s transition through major facility improvements.
The Solution: First, BlueRush produced a rich media video welcoming tour designed to help enhance the patient and family experience by (1) focusing on key procedures related to treatment, to dispel uncertainty about those procedures; and (2) communicating the comfortable and welcoming environment of the Centre so patients and their family members can feel at ease before they even step foot into the Centre.
Secondly, as the Centre geared up for significant renovations, BlueRush created two interactive applications: a preview of the new building to count down the final hundred days until the opening; and an interactive map to help staff and patients navigate the new centre. The countdown application provided a “Days to Go” calendar, along with monthly photo albums that documented the final stages of construction and a peek at some of the new facilities. The interactive map covered each area of the new building with a written overview, photos, and a printable proximity map.
Our efforts on these projects won Internet Advertising Competition awards in two successive years: the rich media video welcoming tour won the 2010 Best Health Care Rich Media Online Campaign award, and the interactive map application won the 2011 Best healthcare Provider Interactive Application award.
Juravinski Cancer Centre
Rich Media Video and Interactive Map
Go Viral to Create Brand Awareness
The Challenge: Produce a COLD-FX “Winter Games” campaign for Afexa Life Sciences, Inc. to highlight their involvement as an official supplier to the 2010 Winter Olympics.
The Solution: BlueRush created a viral video “Athlete of the Year” campaign using interactive and customizable rich media. The video allowed users to input a friend or family member’s name so that name would appear throughout the video in a variety of fun and innovative ways. The completed video could then be sent out by the user directly from the site, using email and social media.
The Result: When the site initially launched in October 2009, it had 1,600 to 2,500 visitors per day–and was seen online by over 28,000 people within the first three weeks of launch.
This project received the award for Best Pharmaceuticals Rich Media Online Campaign in the 2010 Internet Advertising Competition.
Afexa
COLD-FX Online Contest – Viral Video (Canada Winter Games)
See how our team produces integrated messaging for our clients
The Challenge: Great-West Life, a Canadian insurance company, developed a new retirement income product–the Lifetime Income Benefit–for launch across their three company lines: Canada Life, Great West Life, and London Life.
As a key component of their marketing efforts, they wanted to use online capabilities to provide a comprehensive, engaging message to each company’s clients and advisor networks. They wanted an end solution customized for each company, and including rich media video introductions, product overviews, case studies, and links to resources such as marketing materials.
The Solution: BlueRush developed a comprehensive, integrated microsite and rich media applications for each of the three companies.
In 2010, this project was recognized as the Best Financial Services Rich Media Online Campaign by the Internet Advertising Competition.
Great West Life
Rich Media and Microsites
Rich media program delivers effective programming to dispersed users
The Challenge: The MUHC is responsible for maintaining the competency and certification of a province-wide network of physicians in Quebec, many of whom are located in remote regions. Conventional methods of Continuing Health Education require extensive time, travel and cost for the MUHC physicians delivering this training. MUHC needed a cost-effective, compelling way to reach out to this dispersed network to allow them to meet certification and continuing education requirements.
The Solution: BlueRush developed a rich media educational program that distilled the required presentation into manageable chapters and about 10 minutes of lecture time. The video material was augmented by an automated glossary, response-sensitive digital Q&A and integrated clinical papers.
McGill University Health Centre (MUHC)
Online Psychiatry CHE
Discover our Social Media prowess
The Challenge: Develop and implement an interactive “Daily Trivia” contest for Afexa Life Sciences’ flagship product, COLD-FX, which also allows users to enter via Facebook and Twitter logins (using “Connect with Facebook” and “Connect with Twitter” buttons).
The Solution: BlueRush created an application that provides a clean, Flash-based front-end interface for users. We also provided a custom Google Web Tools solution that enables the client to easily manage frequent changes to the application.
This project won the 2011 Best Health Care Social Media Campaign award in the Internet Advertising Competition.
Afexa
COLD-FX Daily Trivia Challenge
Rich media allows our client to stand out in a cluttered space
The Challenge: In the spring of 2009, MBNA launched an online interactive “Credit Card Selector” to help users find the credit card best suited to their needs and preferences. BlueRush was contracted by MBNA to build this tool and provide a unique and engaging experience for users, differentiated from other, similar selectors on the web.
The Solution: BlueRush designed and developed the MBNA Credit Card Selector using rich media, 3D animations and easy-to-navigate steps–while maintaining the company’s guidelines and user experience expectations.
In 2010, this project won the Best Bank Interactive Application award at the Internet Advertising Competition.
MBNA
Credit Card Selector Interactive Application
Educate and inform using Rich Media to ease user experience
The Challenge: In August 2009, Sun Life Financial contacted BlueRush for a rich media video to explain the benefits of their Plan Member Services website for group benefits and “e-claims,” or benefits claims submitted electronically. The video would provide an explanation of the overall benefits of the website to clients (both advisors and plan sponsors), as well as the new e-claim enhancement for paramedical services.
The Solution: BlueRush created a rich media video and two landing pages–one for the product video, and the second as a testimonial page. The video and supporting site materials showcase the benefits of the plan members website, and include client testimonials to underscore the message in a compelling, accessible format.
Sun Life
Plan Member Website
Interactive Tools Build Sales
The Challenge: Build an inviting, interactive tool for Afexa Life Sciences that explains how COLD-FX, their flagship product, can help identify and limit cold and flu symptoms.
The Solution: BlueRush produced a highly effective, easy-to-use tool which allows COLD-FX site users to distinguish between cold and flu symptoms–and also drives sales of COLD-FX.
Afexa
COLD-FX Flu Fighter Tool
Make Your Product POP with Video, Banners and More
The Challenge: Build a consumer-friendly site for members of the public and medical professionals so they can access a variety of tools, marketing materials, and health information about COLD-FX, an over-the-counter natural cold and flu remedy and the flagship product of Afexa Life Sciences.
The Solution: BlueRush produced a site landing page which includes a commercial-quality introduction video and interactive banners. We also provided a way for site visitors to take health-related polls, including an easy-to-use, interactive “symptom checker” to help identify and distinguish between cold and flu symptoms.
This project won the 2011 award for Best Pharmaceuticals Rich Media Online Campaign in the Internet Advertising Competition.
Afexa
COLD-FX Website Design
Video Tutorial Simplifies Path for Users
The Challenge: Create a rich media tutorial for Bell Canada, a major Canadian telecommunications company, designed to increase the use of Bell’s consolidated on-line billing program My Bell–and to entice Bell customers to take full advantage of the Bell website’s many self-serve features.
The Result: As a result of the rich media video launch, usage of the My Bell service is up; inquiries to the Bell call centre are down; and the overall customer experience of the Bell website has been enhanced.
This project won the 2009 Best Telecommunications Rich Media Online Campaign award from the Internet Advertising Competition.
Bell
“My Bell” Customer Support
Move away from paper to increase client conversion
The Challenge: Develop an online interactive questionnaire for Mackenzie Financial customers which supports the Mackenzie Symmetry One product line, a managed portfolio solution.
The Solution: BlueRush created an online version of an existing paper-based Symmetry questionnaire that clients can easily complete from their own homes. Like other Mackenzie resources, this online questionnaire is designed to support key advisor sales activities and the marketing of Symmetry products.
In 2011, this project won the Best Investment Interactive Application award at the Internet Advertising Competition.
Mackenzie Financial
“Symmetry One” Interactive Application
Interactive apps allow your sales force to shine
The Challenge: Build an online tool for Mackenzie Financial, one of Canada’s largest investment firms, that allows advisors to create and present personalized reports to clients for tax and estate planning.
The Solution: BlueRush designed and developed an online questionnaire, answers to which drive a decision tree, and then a personalized report which advisors can present to their clients. This tool is a simple-to-use enhancement to the advisor’s toolbox, intended to support sales opportunities and improve the overall customer experience.
In 2011, this project was awarded the Best Financial Services Interactive Application award by the Internet Advertising Competition.
Mackenzie Financial
Tax and Estate Planning Interactive Application
Organization of Care
The Challenge: Type II Diabetes is a complex, multi-dimensional disease that is typically managed by family doctors. It is estimated that the average patient visit lasts 8 minutes, thus the primary care doctors are overwhelmed when trying to conduct a comprehensive exam of the diabetic patient and provide quality care.
The Solution: Based on a treatment algorithm developed by The Canadian Diabetes Association (CDA), Bluerush created a rich-media video presenting a real-time interaction between a doctor and a patient, showing how, in 8 minutes, the main objectives of looking after a patient’s diabetes in the primary care setting can be achieved.
CDA Clinical Practice Guidelines
Organization of Care